PricingJuly 23, 20266 min read

Med Spa SEO Pricing: What Agencies Actually Charge

The short answer

Med spa SEO pricing typically ranges from a few hundred dollars for a one-time audit to $750–$2,500+/month for an ongoing retainer, depending on scope — tracking only, versus tracking plus content, versus a full-service build. The biggest pricing trap isn't overpaying, it's paying retainer prices for audit-level work with no way to tell the difference until months in.

"How much does med spa SEO cost" doesn't have a single answer, because "SEO" covers everything from a one-time technical checkup to a full-service retainer with content, ads, and reputation management bundled in. Here's what the actual price bands look like and what should come with each one.

One-time audits: usually $99–$500

A proper one-time audit — technical health, Google Business Profile review, content gaps, and increasingly AI-visibility checks — typically runs in the low hundreds. Below that range, expect a surface-level automated scan rather than real analysis. This is the right starting point if you're not ready to commit to a retainer yet, or want to evaluate an agency's actual work before signing anything ongoing.

Tracking-only retainers: roughly $500–$1,000/month

At this level, expect ongoing keyword and visibility tracking, monthly reporting, and Google Business Profile management — but usually not new content production. This tier suits a med spa that already has decent content and mainly needs consistent monitoring and GBP upkeep rather than a content build-out.

Full-service retainers: roughly $1,500–$2,500+/month

This tier typically adds monthly content — treatment education, before/after posts (with proper compliance handling), and new AI-optimized service pages — on top of everything in the tracking tier. This is the right level if your site's content is thin, or you're actively trying to close specific treatment-page gaps against competitors.

The real pricing trap

The risk isn't overpaying for a full-service retainer — it's paying full-service prices for what's actually audit-level work with a monthly invoice attached. Before signing any retainer, ask exactly what's being produced or tracked every month, and ask to see a sample report. If the answer is vague, that's the actual red flag, not the price itself.

Our own pricing is public, not a quote-on-request: $149 for the one-time AI Visibility Audit, $750/mo for Grow (tracking, GBP, and review management), $1,500/mo for Grow + Content (adds monthly content and new service pages). See the full breakdown on the pricing page.

Frequently asked questions

Is $750/month reasonable for med spa SEO?

For a tracking-and-management tier — keyword tracking, GBP management, review response — yes, that's a reasonable range. If content production is included at that price, confirm exactly how much and how often, since that's usually where scope quietly shrinks.

Why do some agencies charge $3,000+/month?

Usually because paid ad management, a full content team, or multi-location coordination is bundled in — reasonable if you need that scope, unnecessary if you're a single-location med spa still building foundational content.

Should I start with a one-time audit or go straight to a retainer?

A one-time audit first is usually the lower-risk choice — it tells you exactly what needs fixing and lets you evaluate the agency's actual work before committing to a monthly spend.

What should I always ask before signing a retainer?

What specifically gets produced or tracked each month, whether you'll see a sample report before signing, and what happens to the work (content, tracking history) if you leave — vague answers to any of these are worth pausing on.