Review Request Timing: Why the First Two Weeks Matter
By the Med Spa Growth Company team
The short answer
A single review request sent right after checkout misses patients whose real opinion forms once they've seen results days or weeks later. Two touchpoints — a prompt shortly after the visit and a follow-up around the two-week mark — capture both the immediate experience and the treatment outcome, producing more reviews and more specific, useful ones.
Most med spas ask for a review once — right at checkout, or in a generic email blast sent whenever someone remembers to send it. That single-touch approach misses a lot of real reviews, because for many treatments, the patient's actual opinion isn't fully formed yet at the moment they walk out the door.
The checkout-day request only captures the experience, not the result
A review sent immediately after a visit reflects how clean the space was and how friendly the staff were — genuinely valuable, but it's not the same as a review that reflects whether the treatment actually worked. For anything with a visible result that develops over days (swelling settling, results becoming visible), that first request catches an incomplete picture.
A second touchpoint around two weeks captures the outcome
A follow-up request roughly two weeks after treatment lands closer to when most patients can actually see and evaluate their results — producing reviews that mention the specific treatment and outcome, which reads as more credible and specific to a prospective patient reading it later, not just "great service."
Two prompts, not one, and both automated
Running both touchpoints manually is easy to let slip — automating the sequence (an immediate prompt, then a scheduled follow-up) means it happens consistently for every patient, not just the ones someone remembers to follow up with.
Frequently asked questions
Is one review request enough?
It captures the experience but often misses the outcome — a second request around two weeks post-treatment tends to produce more specific, result-focused reviews.
Will asking twice annoy patients?
A short, well-spaced pair of requests reads as attentive follow-up care, not spam — the key is spacing them appropriately rather than sending repeated identical asks close together.
Does the timing change by treatment type?
The two-week window is a reasonable general default, but treatments with a longer visible-result timeline may warrant adjusting the second touchpoint later to match when results are actually apparent.