How the AI Visibility Audit Works

AI platforms we check crawler access for

We check whether each platform’s AI crawler can reach your site — via robots.txt and basic reachability — across 4 platforms: ChatGPT, Perplexity, Google AI Overviews, Gemini. This is a technical-access check, not a test of what that assistant would say if asked about your business.

Treatment content coverage (15 categories)

For each of these 15 treatment categories, we check whether your own site has real, substantive content covering it, and whether that content is reachable by each platform’s crawler: Botox, dermal fillers, lip filler, laser hair removal, laser skin resurfacing, microneedling, chemical peel, HydraFacial, IV therapy, medical weight loss, CoolSculpting, PRP / microneedling with PRP, hormone therapy, skin tightening, acne treatment.

Google Business Profile & reviews

When we can confirm your Google Business Profile, we check listing completeness (hours, phone, website link), review count, and rating directly. We can’t read the text of individual reviews to check for treatment-specific language — that would require a separate, dedicated tool we don’t currently use. If we can’t confirm your listing, this section is scored conservatively and the report says so.

Location handling

You provide the city or market you primarily serve at checkout, and we evaluate visibility for that market. The audit currently supports a single primary market per report — contact us first if you need a multi-location report.

The Five-Signal Visibility Framework

Every audit is scored against our own framework, built from local-search fundamentals, treatment-content clarity, business-entity consistency, provider credibility, and reviews/third-party references — plus patterns we’ve observed in how AI assistants respond to local, treatment-specific questions. It is not a published formula from OpenAI, Google, Gemini, or Perplexity — no such formula is public.

• 01Google Business Profile
• 02Review velocity + treatment keywords
• 03Structured before/after content
• 04Medical authority signals
• 05Local citations + NAP consistency

Scoring system

Your overall score and each platform-accessibility score are expressed on a 0–100 scale. Each of the five signals is labeled strong (score 70 or above), partial (45–69), or missing (below 45). Treatment-level results show whether your own site has real content covering that treatment, and whether that content is reachable by each platform’s crawler — not whether that platform has named your business in a chat answer.

Why we don’t query AI assistants directly

AI assistants can return different answers to the same question at different times, so a small number of live queries wouldn’t give you a reliable, repeatable score — it would mostly measure noise. The signals we check instead (Google Business Profile, reviews, structured content, credentials, citations) are real, stable, and are the same signals search engines and AI assistants are known to weight when deciding what to surface for local, treatment-specific questions.

Limits of the audit

• The audit reflects a snapshot in time. AI assistants and search engines change frequently, and results can shift after your report is delivered.
• This audit doesn’t include a competitor comparison unless you provide specific competitors to check — we don’t invent competitor names or figures.
• A low score identifies gaps in the signals we track — it is not a diagnosis of every factor that could affect your visibility, and it is not a live test of what any AI assistant would say if asked about your business.
• The audit does not guarantee future AI recommendations, search rankings, patient volume, or revenue. See our marketing compliance disclaimer.